In a saturated video industry, creating an effective viewer experience has never been more important, and at times the challenge can seem insurmountable. But in a recent Connatix research report, consumers shared more on what really makes (or breaks) a video ad experience, including what they expect from both publishers and advertisers. 

In this 30-minute webinar, we took a deep dive into consumer behavior in video advertising — and attendees walked away with key directives to deliver a positive and successful ad experience.